The Cadbury’s Dairy Milk 30% Less Sugar bar pictured above is the 85g bar, made in Germany.
It has 42g of carbs per 100g (of which 37g is sugar) or 8.9g carbs per six chunks (of which 7.8g is sugar). Standard Dairy Milk has 57g of carbs per 100g, of which 56g is sugar.
The minimums are 20% milk solids and 20% cocoa solids, meaning that the bar doesn’t contain a lot of chocolate. Standard Dairy Milk has the same minimums, but gives an ‘actual’, figure for milk solids as being 23%.
The bar does contain palm fat, which is less than ideal, as well as shea.
Neither bar contains artificial sweeteners, which is good. Both types of chocolate contain the emulsifier E442 (ammonium phopatides) usually made from rapeseed oil Standard Dairy Milk also contains E476 (Polyglycerol ricinoleate).
The surprising ingredient in the 30% less sugar bar however, is the soluble maize fibre, which makes the fibre content 18g per 100g or 3.8g per six chunks. This seems quite high, because the recommended daily amount (RDA) of fibre given by the American Heart Association, is 25g. Standard Dairy Milk has just 2.1g of fibre per 100g.
Fat content per bar is 31g, of which 18g is saturated fat, exactly the same as standard Dairy Milk. Per six chunks, the less sugar Dairy Milk has 6.5g of fat, of which saturated fat is 3.9g.
Standard Dairy Milk contains 7.3g of protein per 100g and the less sugar variety comes in at 5.8g per 100g.
Effectively,to produce the 30% less sugar chocolate, Cadbury’s has reduced the milk solids, protein, carbs and sugar. The food scientists have kept the same amount of fat, ditched one emulsifier and massively increased the fibre content.
Cadbury’s produces the less sugar bar in a 35g weight as well. The per 100g nutritional information remains the same. Instead of six chunks, we get per bar.
15g carbs per bar, of which 13g are sugar. 11g of fat per bar, of which 6.4g is saturated fat. 6.3g of fibre and 2g of protein.
Cadbury Gifts Direct sells the 35g bar for 69p and the 85g bar for 1.49. A box of 24 x 35g bars costs £16.56 and a box of 18 x 85g bars costs £20.86 Buying the 24 x 35g box doesn’t save a penny and there’s postage on top. The 18 x 85g box does save 34p per bar, but there’s still postage on top.
ASDA has the 35g bar for 55p and Tesco sells the 85g bar for 1.50, but for those with a Tesco Clubcard, they are on offer for £1 each to 23/11/21. Morrisons sells the 85g bar for 1.50 but it’s on special for £1 to 30/11/21.
It is possible to pick up 43g bars on eBay, but the cheapest seen was 4.92 with free shipping..from Mumbai.
Cadbury has a store on Amazon UK and sells the 85g bar for £1, saving 49p per bar. This is the cheapest year round price for the 85g bar. If you’re a Prime member, you get free next day delivery on this item.
So what does it taste like ?
It doesn’t taste like Cadbury’s Dairy Milk, which tastes somehow ‘muddy’. It does still taste very sweet. more sugar than chocolate. The less sugar chocolate has a much lower melting point in the mouth than standard Dairy Milk. It’s closer in taste to Galaxy, than standard Dairy Milk.
Lindt Excellence 90% cocoa chocolate has just 14g of carbohydrate per 100g bar and sugar is only 7g of that. It will also give you 10g of protein per bar. Just five ingredients with no emulsifiers and RRP is 1.79 for 15g more chocolate. Currently (12/11/21) 2 for £3 at ASDA. That’s 1p more per bar than the current RRP for the 85g 30% less sugar bar and it’s real chocolate.