Motatos is a Swedish discounter, which operates online in the UK. It can be compared with Poundshop, Poundland, Poundstretcher, B&M, Approved Food, Home Bargains, Heron Foods and The Range, although not all of these are available online.

Basically, these discounters sell food which is nearing the end of its life and food which hasn’t been selling well for manufacturers. Could be a new product or recipe tweak for an existing one. Discounters buy in cheaper brands that you won’t see in supermarkets, as well as in date stock which is getting a label or packaging makeover.

Motatos’ USP (unique selling point) is that it tells consumers how much waste is being avoided, something which other discounters could be doing.

Recently, existing Swedish shareholders invested an extra 38 million euros, to “accelerate growth” in the UK and Germany.

Our first order, with a 20% off discount, got as far as Evri and no further. After the requisite 7 days, I contacted Motatos and received an immediate refund and a discount code.

Some weeks later, I tried again. This time, the order did make it all the way to the doorstep, albeit in a ripped box. Everything inside had to be wiped down, because the bottom of a smashed jar of organic Arrabbiata sauce, had gone everywhere.

The order includes Godiva 90% cocoa Belgian mini bars (made in Istanbul), 14g carbs per 100g, plus assorted Palmini hearts of palm pastas, the aforementioned organic Arrabbiata sauce and organic pesto.

The chocolate and pasta will be eviewed when eaten.

I wouldn’t recommend Motatos right now. The company needs to speed up delivery and get on top of Evri, as the order hadn’t been badly packed by Motatos.

Photo by Théroigne S B G Russell

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